The direct α-arylation of cyclic and acyclic ethers with heteroarenes has been accomplished via the design of a new photoredox mediated C–H functionalization pathway. Transiently generated α-oxyalkyl radicals, produced from a variety of widely available ethers via hydrogen atom transfer (HAT), were found to couple with a range of electron-deficient heteroarenes in a Minisci-type mechanism. This mild, visible light-driven protocol allows direct access to medicinal pharmacophores of broad utility using feedstock substrates and a commercial photocatalyst.