“…The topic of rural tourism clusters based on networking and active participation of the individual actors (Novelli et al, 2006) has received much attention (Nordin, 2003;Jackson and Murphy, 2006;Baum, 2011;Belešová, 2012;Partalidou and Koutsou, 2012;Schejbal, 2012;Gonda and Csapó, 2012;Moric, 2013). The primary aim of networking (cluster initiatives and foundation of clusters) is the targeted, joint formation and marketing of a tourism destination brand designed to secure higher numbers of tourists and nights spent in accommodation facilities, and economic prosperity of the members (Rapacz, 2008;Belešová, 2012;Štetič, 2012;Moric, 2013).…”