“…In fact, it has been largely proven how loyalty is essential for achieving key company indicators such as long-term competition, profitability, and survival (Jacoby and Chestnut, 1978;Dick and Basu, 1994;Garbarino and Johnson, 1999;Uncles et al, 2003;Rundle-Thiele, 2005;Kim and Li, 2009). In the tourism industry, loyalty is generally regarded as the best predictor for future tourist behavior, as well as a source of success in the market, in addition to providing competitive superiority (Kim and Brown, 2012;Sun et al, 2013;Gursoy et al, 2014;Maghsoodi et al, 2016;Almeida-Santana and Moreno-Gil, 2018;Cossío-Silva et al, 2019). Hence, a key objective for tourist destinations is to attract and retain their target market (Gursoy et al, 2014;Cossío-Silva et al, 2019).…”