The Tourism Industry in the Aspect of Marketing Management
Khuzaini Khuzaini,
M Irpan,
A.S Kartika Husain
Abstract:The tourism industry is a very important sector in the global economy, and marketing management plays a crucial role in the success of the tourism business. This study aims to analyze the main aspects of marketing management in the tourism industry. This study uses a descriptive-analytical approach by analyzing related literature and case studies in the tourism industry. Some of the main aspects of marketing management discussed include market segmentation, targeting and positioning; product development and in… Show more
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