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2022
DOI: 10.1177/14673584221122488
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The tour guide role in the United Arab Emirates: Emiratisation, satisfaction and retention

Abstract: This paper examines the job satisfaction levels of national tour guides in the United Arab Emirates. In-depth interviews (n = 34) and a questionnaire (n = 63), incorporating Job Satisfaction Survey dimensions alongside context-specific ones, were used to assess continuance intentions in relation to career development opportunities and societal sentiment on the ‘appropriateness’ of this vocational role. While the nature of the job and promotional opportunities strengthened continuance intentions, stigma towards… Show more

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Cited by 4 publications
(2 citation statements)
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References 40 publications
(57 reference statements)
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“…Here, the DMO becomes an expert curator, selecting and showcasing interesting aspects of the destination. Guidebooks (Mieli and Zillinger, 2020), professional bloggers (Van Driel and Dumitrica, 2021) and tour guides (Rutledge, 2023) also play similar roles. Following the principles of stylistic innovation, these curators do not produce experiences, but frame and disseminate them through creative sensing, stylistic orchestration and synchronisation of producers and consumers.…”
Section: Curation In Tourism and Hospitality Managementmentioning
confidence: 99%
“…Here, the DMO becomes an expert curator, selecting and showcasing interesting aspects of the destination. Guidebooks (Mieli and Zillinger, 2020), professional bloggers (Van Driel and Dumitrica, 2021) and tour guides (Rutledge, 2023) also play similar roles. Following the principles of stylistic innovation, these curators do not produce experiences, but frame and disseminate them through creative sensing, stylistic orchestration and synchronisation of producers and consumers.…”
Section: Curation In Tourism and Hospitality Managementmentioning
confidence: 99%
“…Traditionally, it has been seen as a crucial factor in connecting visitors to the destination’s attractions and introducing them to the local culture (Pu, Cheng, Samarathunga, & Wall, 2022), which eventually influences their behavior toward sustainability (Bachmann-Vargas, Van Koppen, & Lamers, 2022; Pereira & Mykletun, 2012; Sangpikul, 2020). Guiding is also seen as a proxy on how well organized a destination is (Hu & Wall, 2013; Rutledge, 2022; Zhao & Timothy, 2017) and plays an important role in visitor satisfaction and loyalty (Galí & Aulet, 2019). As guiding provides a richer experience of the place, it may be the “door opener” or the “gateway” to the destination, as it has been shown that a destination’s experience differs when intermediated by guides (Weng et al, 2020).…”
Section: Literature Review and Conceptualizationmentioning
confidence: 99%