The Things They Carried (and Kept): RevisitingOstalgiein the Global South

Abstract

The rich body of literature on the cultural legacies of East Germany has privileged white German perspectives on material culture at the expense of non-white and non-European encounters with socialist things. In shifting the spatial lens to the global South, and to the foreign students and workers who lived for extended periods in East Germany, I trouble the implicit whiteness in the study of GDR cultural memory. Popular identification with GDR goods extended beyond the borders of Germany to newly decolonized countries that were the beneficiaries of the GDR’s solidarity policies. Using the example of Vietnam, I challenge formulations of Ostalgie as a site of white German memory production only, highlighting consumption of East German products by racialized foreign Others. In examining the objects that Vietnamese migrants amassed and transported back to Vietnam, and their subsequent use and circulation through today, I offer a different take on the temporal and spatial relationship between people and commodities, one that assigns value and agency to imported socialist things. In contrast to reunified Germany, where socialist-era goods were deemed disposable and obsolete, in Vietnam, East German products did not lose their utility and associations with modernity. The essay argues for a more inclusive exploration of memory and approach to Ostalgie that takes seriously the alternative logics of time, space, and materiality that informed the circuits of consumption, trade, and meaning of GDR things.