The Persuasion Handbook: Developments in Theory And Practice 2002
DOI: 10.4135/9781412976046.n14
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The Theory of Reasoned Action

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Cited by 227 publications
(135 citation statements)
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“…This means that while for some incumbents they attitudes they hold about the transition may be weighted higher than subjective norms of perceived behavioral control, others may value the opinion of others more, or their perceptions about how easy or difficult it might be to engage in a behavior. Meta-analytic research conducted in this area has found that although individuals may differ in the weigh they give to these three components, attitudes has the strongest relationship with behavioral intentions [33]. A second consideration comes from the belief that the three factors that predict behavior intention (i.e., attitudes, subjective norms, and perceived behavioral control) can influence one another.…”
Section: Deciding the Type Of Succession Transition To Engage Inmentioning
confidence: 99%
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“…This means that while for some incumbents they attitudes they hold about the transition may be weighted higher than subjective norms of perceived behavioral control, others may value the opinion of others more, or their perceptions about how easy or difficult it might be to engage in a behavior. Meta-analytic research conducted in this area has found that although individuals may differ in the weigh they give to these three components, attitudes has the strongest relationship with behavioral intentions [33]. A second consideration comes from the belief that the three factors that predict behavior intention (i.e., attitudes, subjective norms, and perceived behavioral control) can influence one another.…”
Section: Deciding the Type Of Succession Transition To Engage Inmentioning
confidence: 99%
“…In TPB, subjective norms assess how valued social networks feel about the individual engaging in a behavior and the importance of these networks in influencing the individual [33]. Subjective norms can reflect the beliefs from valued social networks but can also represent general societal values and norms, as well as intrapersonal beliefs [34].…”
Section: The Theory Of Planned Behaviormentioning
confidence: 99%
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“…Behavior intention becomes an interesting study, according to the theory stated every consumer's decision was preceded by that variable (Fishbein and Ajzen 1974;Ajzen et al 2004;Hale, Householder, and Greene 1990). There are two main variables that usually form the intention variable, namely the attitude and satisfaction.…”
Section: Literature Reviewmentioning
confidence: 99%