The Theoretical and Practical Implications of Marketing Scholarship

Mentzer, John T.; Schumann, David W.

doi:10.2753/mtp1069-6679140301

Cited by 18 publications

(23 citation statements)

References 56 publications

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“…Research conducted in a language and context directly accessible to logistics students and practitioners promises to enhance scholars' insight dissemination and feedback solicitation. Ultimately, this will inform future work (Mentzer and Schumann 2006). In discussing the role of theory in logistics and supply chain management, Fawcett and Waller (2011) came to the following conclusion:…”

Section: Resultsmentioning

confidence: 94%

New Frontiers in Logistics Research: Theorizing at the Middle Range

Stank¹,

Pellathy

et al. 2017

J of Business Logistics

140

225

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L ogistics has evolved from a description-based discipline to one based upon theoretical grounding from other business disciplines to define, explain, and understand complex interrelationships, resulting in the identification of the discipline's primary domain and major conceptsthe "what's" of logistics. General theories, however, lack the domain specificity critical to understanding the inner workings within key relationships-the how's, why's, and when's-that drive actual outcomes. Middle-range theorizing (MRT) enables researchers to focus on these inner workings to develop a deeper understanding of the degree to and conditions under which logistics phenomena impact outcomes as well as the mechanisms through which such outcomes are manifested. This study seeks to spur logistics research at the middle-range level by presenting a context and mechanism-based approach to MRT, outlining a process with guidelines for how to theorize at the middle range, and providing a template and examples of deductive and inductive MRT.

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Section: Resultsmentioning

confidence: 94%

New Frontiers in Logistics Research: Theorizing at the Middle Range

Stank¹,

Pellathy

et al. 2017

J of Business Logistics

140

225

View full text Add to dashboard Cite

show abstract

“…The hope is that practitioners can use the measurement framework as a guide for implementing CFI, while the measures themselves can be used as a diagnostic tool to assess the level of CFI across their internal supply chain organizations. Finally, research conducted in a language and context familiar to SCM practitioners should improve scholars’ ability to disseminate knowledge, solicit feedback, and inform future work (Mentzer and Schumann ).…”

Section: Practical Contributionsmentioning

confidence: 99%

Cross‐Functional Integration: Concept Clarification and Scale Development

Pellathy

Mollenkopf

Stank

et al. 2019

J of Business Logistics

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The centrality of cross‐functional integration (CFI) to supply chain theory and practice has long been recognized. Yet researchers continue to struggle with consistently defining or measuring the CFI construct, thus limiting the utility of CFI research. This research develops (1) a comprehensive definition of CFI that synthesizes previous supply chain research and (2) a valid set of scale items that measure the conceptual domain outlined by this definition. The goal is to build a common foundation for extending knowledge on CFI's antecedents and consequences, and ultimately to improve scholars’ ability to guide a broader practitioner community still struggling to achieve integration in their organizations.

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“…I believe it is because, in SCM research, we forget the role of the scholar in the study of any discipline. Mentzer and Schumann (2006) provide a process model of marketing scholarship that is readily applicable to SCM scholarship ( Figure 1). The process model (as adapted here) describes a framework that attempts to (1) depict the interactive environment where SCM scholarship occurs, (2) label and organize the different types of feedback necessary for the SCM scholarly process, (3) identify and describe the origination of inputs within various forms of feedback and (4) demonstrate the flow of SCM scholarly activity.…”

mentioning

confidence: 99%