The plateaus observed in about one half of the early X-ray afterglows are the most puzzling feature in gamma-ray bursts (GRBs) detected by Swift. By analyzing the temporal and spectral indices of a large X-ray plateau sample, we find that 55% can be explained by external, forward shock synchrotron emission produced by a relativistic ejecta coasting in a ρ ∝ r −2 , wind-like medium; no energy injection into the shock is needed. After the ejecta collects enough medium and transitions to the adiabatic, decelerating blastwave phase, it produces the post-plateau decay. For those bursts consistent with this model, we find an upper-limit for the initial Lorentz factor of the ejecta, Γ 0 ≤ 46 (ǫ e /0.1) −0.24 (ǫ B /0.01) 0.17 ; the isotropic equivalent total ejecta energy is E iso ∼ 10 53 (ǫ e /0.1) −1.3 (ǫ B /0.01) −0.09 (t b /10 4 s) erg, where ǫ e and ǫ B are the fractions of the total energy at the shock downstream that are carried by electrons and the magnetic field, respectively, and t b is the end of the plateau. Our finding supports Wolf-Rayet stars as the progenitor stars of some GRBs. It raises intriguing questions about the origin of an intermediate-Γ 0 ejecta, which we speculate is connected to the GRB jet emergence from its host star. For the remaining 45% of the sample, the post-plateau decline is too rapid to be explained in the coasting-in-wind model, and energy injection appears to be required.