The Ten-Gallon or Texas Hat

The Media's Frontier Construction of President George W. Bush

“…Though not quite as influential as President Reagan, President Carter framed himself as a farmer in his campaigns (Richardson 1). President Johnson also cast himself as a cowboy from Texas, giving cowboy hats as gifts to various dignitaries (Tamony). These presidents easily navigated the roles of a cowboy and a politician, implementing the cowboy when needed and then gracefully returning to a politician.…”