The Television Cult: Prevalence of Brand Placements in an Indian Reality Show

Natarajan, Thamaraiselvan; Jayapal, Jegan; Gangadharan, Nakul

doi:10.1080/10496491.2021.1888176

Cited by 4 publications

(1 citation statement)

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“…Results show that both media priming and ad priming enhance recall for subtle placements, while no difference exists for prominent placements. (Natarajan et al, 2021) focus on the study about brand placement in reality show in India. The finding shows that product placement in realism produces superior results compared to other media platforms.…”

Section: Cluster 1: Product Placement On Television and Moviesmentioning

confidence: 99%

A Comprehensive Bibliometric Study of Product Placement with an Ethical Emphasis

Truong,

Kim,

Hoang

et al. 2024

ECSM

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Product placement, also known as brand placement, has become a practice, in forms of media such as movies, music, games, cartoons and even social media. By increasing brand visibility and creating a sense of credibility for consumers it offers an avenue for advertising that doesn't feel like marketing. In this research study we have utilized methodologies to analyze the framework of the research field and the specific issue at hand by employing VoSViewer software. Our analysis focuses on a sample of 409 documents published between 1995 and 2023. The objective is to provide indicators including publication trends, citation patterns, notable authors, influential journals, and significant keywords. Additionally, we explore the reach of product placement research by examining its dispersion. This study contributes to both understanding and practical knowledge about product placements impact on consumer behavior brand management practices and social media platforms. Lastly. Importantly we emphasize the considerations that should be considered when implementing product placement as a marketing strategy, for any company.

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Section: Cluster 1: Product Placement On Television and Moviesmentioning

confidence: 99%