“…The expense of establishing production facilities, as technology developers transform themselves into technology producers, often means that profits are hard to obtain and increase the costs of the innovative product or service (Cullen et al, 2013;Faber and Hoppe, 2013;Luthra et al, 2014); these can be expressed as 'early adopter costs ' (del Río Gonz alez, 2005), and impact both technology users as well as technology producers. Relevant factors that impact the actual and relative costs of innovations include changes to input prices (Kemp and Volpi, 2008), if perverse subsidies exist for current technologies (Weiss and Bonvillian, 2013) or the willingness of customers to pay price premiums for products or processes with a lower environmental impact (Reinstaller, 2008). Whether the adopter or wider industry has the necessary skills and capabilities to integrate and use the innovation or where the current technological stock has a long capital life (damaging the relative economic benefits of new investments in new innovations), also effect the relative cost of innovations (del Río Gonz alez, 2005; Montalvo, 2008).…”