2018
DOI: 10.3390/su10010291
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The Sustainable Role of the E-Trust in the B2C E-Commerce of Vietnam

Abstract: Vietnam, as a new emerging market, especially in e-business, has been promoting its emerging e-commerce market in Southeast Asia using aggressive players such as Lazada. Nonetheless, Vietnam has strong cultural background of risk-averse attitudes, like other developing countries, thereby deferring sustainable transformation into the e-business revolution. Therefore, it is necessary to examine the factors leading to the sustainable performance of e-commerce businesses, because highly risk-avert attitudes still … Show more

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Cited by 58 publications
(46 citation statements)
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“…E-trust is also found to have a positive and significant impact on e-loyalty. While this finding is evidently confirmed by [105,106], the result is inconsistent with Eid [13] who found e-trust has an insignificant influence on e-loyalty. The more an e-retailer's portal is perceived to be trustworthy, the more likely customers will be loyal and frequently transact with the portal.…”
Section: Discussioncontrasting
confidence: 80%
“…E-trust is also found to have a positive and significant impact on e-loyalty. While this finding is evidently confirmed by [105,106], the result is inconsistent with Eid [13] who found e-trust has an insignificant influence on e-loyalty. The more an e-retailer's portal is perceived to be trustworthy, the more likely customers will be loyal and frequently transact with the portal.…”
Section: Discussioncontrasting
confidence: 80%
“…HEIs are seen as multipliers for disseminating SD principles with the ethical obligation to systematically integrate SD into their institutions [6][7][8][10][11][12]. At the same time, it should be noticed that trust management [13][14][15] is the key focus of the sustainability concept [16][17][18][19][20], closely referring to sustainable organizations [21][22][23] and to sustainable business models [24][25][26][27][28][29]. In the context of HEIs, there is an ongoing change from traditional universities, relying upon Newtonian and Cartesian [30] reductionist and mechanistic paradigms, to the more SD focused institutions and the factors/initiatives boosting this change [31,32].…”
Section: Introductionmentioning
confidence: 99%
“…This includes assistance in developing standards and standards in the field of ITS. However, there is a lack of an integrated urban development master plan with integrated ITS in urban transport planning, so far ITS development projects and applications have not achieved the expected results (Choi & Mai, 2018).…”
Section: Current Situation Of Transport Planning In Urban Planningmentioning
confidence: 99%