The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media

Zhao, Ying; Loi, Alexa Min-Wei; Tan, Garry Wei‐Han; Lo, Pei-San; Lim, WeiLee

doi:10.1016/j.dib.2022.108239

Cited by 8 publications

(13 citation statements)

References 21 publications

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“…The data obtained for this study comes from a research instrument in a questionnaire distributed to respondents through a Google Form, utilizing a Likert scale. Subsequently, validity and reliability testing are conducted with 30 individuals to assess the accuracy of the employed Reliability testing in this study utilizes Alpha Cronbach's method (Chong et al, 2012;Zhou et al, 2022). The instruments employed for the variables are considered reliable because Cronbach's Alpha value is more significant than 0.60.…”

Section: Methodsmentioning

confidence: 99%

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The adoption of minimalist lifestyle through Instagram (a study about the influence of motives, attitudes, subjective norms, and perceived behavioral control on behavior through behavioral intention on Instagram followers @lyfewithless)

Niasari,

Fariszy

2023

IJCS

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The Lyfe With Less community on Instagram is an educational platform providing insights into the significance of adopting a minimalist lifestyle tailored to its followers' motives for accessing the media. The minimalist lifestyle is characterized by exercising self-control and prioritizing essential elements. Moreover, behavioral intentions play a crucial role as a direct determinant of behavior; when individuals possess the intention to act, their behavior aligns accordingly. This study investigates how motives and planned behavior, including attitudes, subjective norms, and perceived behavioral control, influence the adoption of a minimalist lifestyle among Instagram followers @lyfewithless, with behavioral intention acting as an intervening variable. The research methodology employed is descriptive quantitative, path analysis, and Sobel test, utilizing a sample of 100 Instagram followers @lyfewithless. The study draws upon the theories of uses and gratification and the theory of planned behavior to guide its analysis. The findings reveal that attitudes, subjective norms, and behavioral intentions directly impact behavior. However, motives and perceived behavioral control do not directly affect behavior. Interestingly, the behavioral intention variable mediates the relationship between motives and perceived behavioral control on behavior. Nonetheless, behavioral intention does not mediate the effect of attitudes and subjective norms on behavior.

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Section: Methodsmentioning

confidence: 99%

“…Meanwhile, behavioral intention is measured through the theory of planned behavior (TPB) which comprises attitudes, subjective norms, and perceived behavioral control (Fishbein & Ajzen, 1975;Nekmahmud et al, 2022;Ng et al, 2023;Wallace & Buil, 2023;Zhou et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

The adoption of minimalist lifestyle through Instagram (a study about the influence of motives, attitudes, subjective norms, and perceived behavioral control on behavior through behavioral intention on Instagram followers @lyfewithless)

Niasari,

Fariszy

2023

IJCS

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“…The composite reliability values for the coefficients' constructs were 0.914 and 0.987, and a baseline threshold of 0.5 was noted for the average variance extracted (AVE), or convergent validity, as shown in Table 2. According to Zhou et al (2022) the study prioritized the careful analysis and appropriate assignment of factor loadings to respective dimensions or variables, aiming to satisfy the critical assumption of the analysis regarding construct evaluation. Therefore, Table 3 below satisfied this assumption with a threshold of 0.6, indicating the effectiveness of the indicators.…”

Section: Model Assessmentmentioning

confidence: 99%

UNVEILING THE LINK: DOES DIGITAL MARKETING ADOPTION FUEL SUSTAINABLE GROWTH FOR SMEs IN INDONESIA?

Munawaroh,

Sudarmiatin,

Putimelinda

2024

Transekonomika

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The research indicates that the adoption of digital marketing among SMEs in Indonesia significantly contributes to their sustainable growth. The study identifies several key factors that influence this relationship, including attitude toward digital marketing, perceived behavioral control, subjective norm, intention to use digital marketing, and actual use of digital marketing. Specifically, the study highlights that positive attitudes towards digital marketing and subjective norms directly influence the intention to use digital marketing, which subsequently impacts the actual adoption of digital marketing tools. Moreover, the study underscores that the actual use of digital marketing has a direct positive effect on the sustainable growth of SMEs. These findings affirm the potential of digital marketing as a valuable resource for enhancing the sustainable growth of SMEs in Indonesia. By comprehending the factors that drive the adoption and utilization of digital marketing, businesses can develop effective strategies to promote sustainable growth.

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“…Among the few papers that use theories, use, and characterizations are the most commonly used theories. Other theories include interactive ritual chain theory, meme theory, and planned behavior theory (Zhou et al, 2022). Among them, internet addiction, political influence, and economic communication studies are the focus of attention for Eastern and Western scholars.…”

Section: Introductionmentioning

confidence: 99%

Unraveling the Social Media Experience: A Captivating Exploration of Uses and Gratifications Theory

Du,

Hashim,

Kamarudin

2023

IJARBSS

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Social media has become the most commonly used software among modern netizens, and they have become an indispensable part of our daily lives. This article adopts a descriptive analysis method to summarize the literature review on social media and Uses and Gratifications. Researchers have analyzed Uses and Gratifications' origin, development, and application. Scholars from the East and West mainly study social media's characteristics, functions, and user behavior. Finally, researchers take TikTok, the most popular social media research Uses and Gratifications to point out that excessive use of TikTok has seriously affected users' health and social stability. The research summary on social media and Uses and Gratifications can provide specific references and references for future researchers and practitioners of social media.

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The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media

Cited by 8 publications

References 21 publications

The adoption of minimalist lifestyle through Instagram (a study about the influence of motives, attitudes, subjective norms, and perceived behavioral control on behavior through behavioral intention on Instagram followers @lyfewithless)

The adoption of minimalist lifestyle through Instagram (a study about the influence of motives, attitudes, subjective norms, and perceived behavioral control on behavior through behavioral intention on Instagram followers @lyfewithless)

UNVEILING THE LINK: DOES DIGITAL MARKETING ADOPTION FUEL SUSTAINABLE GROWTH FOR SMEs IN INDONESIA?

Unraveling the Social Media Experience: A Captivating Exploration of Uses and Gratifications Theory

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