Abstract:What are the supply strategies implemented by people who are interested in health food? How do the supply methods of the respondents reveal the moral values linked to health food? Is it possible to find compromises between individual contexts, financial and social constraints, and market evolutions, and which shape do they take? My initial hypothesis was that the places where health food eaters stock up on supplies would be homogeneous. However, my observation of consumers' daily practices has revealed a much … Show more
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