(2016) Parsimony versus reductionism: how can crowd psychology be introduced into computer simulation? Review of General Psychology, 21 (1). pp. 95-102. ISSN 108995-102. ISSN -2680 This version is available from Sussex Research Online: http://sro.sussex.ac.uk/66196/ This document is made available in accordance with publisher policies and may differ from the published version or from the version of record. If you wish to cite this item you are advised to consult the publisher's version. Please see the URL above for details on accessing the published version.
Copyright and reuse:Sussex Research Online is a digital repository of the research output of the University.Copyright and all moral rights to the version of the paper presented here belong to the individual author(s) and/or other copyright owners. To the extent reasonable and practicable, the material made available in SRO has been checked for eligibility before being made available.Copies of full text items generally can be reproduced, displayed or performed and given to third parties in any format or medium for personal research or study, educational, or not-for-profit purposes without prior permission or charge, provided that the authors, title and full bibliographic details are credited, a hyperlink and/or URL is given for the original metadata page and the content is not changed in any way. However, the models used are mainly based on video observations, not an understanding of human decision making. Theories of crowd psychology can elucidate the factors underpinning collective behaviour in human crowds. Yet, in contrast to psychology, computer science must rely upon mathematical formulations in order to implement algorithms and keep models manageable. Here we address the problems and possible solutions encountered when incorporating social psychological theories of collective behaviour in computer modelling. We identify that one primary issue is retaining parsimony in a model whilst avoiding reductionism by excluding necessary aspects of crowd psychology, such as the behaviour of groups. We propose cognitive heuristics as a potential avenue to create a parsimonious model that incorporates core concepts of collective behaviour derived from empirical research in crowd psychology.