The superhit effect and long tail phenomenon in the context of electronic word of mouth

Olmedilla, M.; Torres, María del Rocío Martínez; Toral, S. L.

doi:10.1016/j.dss.2019.113120

Cited by 10 publications

(3 citation statements)

References 54 publications

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“…It has been recognized as one of the most influential resources in the information. It impacts customers because the easy and accessible information can significantly influence consumption decisions (Olmedilla, Martínez-Torres, & Toral, 2019). It can also influence brand image and purchase intention in a company.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture

Febrian

Fadly

2021

Binus Business Review

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The digital era, which increasingly becomes massive in people's lives, impacts the traditional sales methods. E-commerce companies compete in winning the competition to create superior customer value. An effective and efficient marketing strategy is needed that can influence customer purchase intention. The research focused on the effect of customer satisfaction, which created eWOM and increased brand equity on purchase intention by adding culture (collectivist culture) as the moderator variables. The research used a quantitative approach. The data were obtained from 280 respondents selected by non-probability sampling. Respondents were customers who had already bought products through e-commerce in Indonesia. The questionnaire instrument was adopted based on theories from the previous researchers. The data used the Likert scale and were analyzed using the SmartPLS 3.0. The results state a significant relationship between the independent and dependent variables. All independent variables have a significant influence on the dependent variable. However, culture as the moderator variable cannot get significant results in the relationship between all the variables. It gets irrelevant results. Hence, the results show that the moderator variable is more appropriate as the independent variable. It can directly affect purchase intention. The research contributes to testing culture as the moderator variable that makes the independent variables generalize the findings.

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Section: Introductionmentioning

confidence: 99%

The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture

Febrian

Fadly

2021

Binus Business Review

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“…Potential customers often refer to online reviews provided by existing customers when making purchasing decisions.Companies can influence customers' buying decision-making process by supporting and amplifying e-WOM. The internet has significantly impacted our daily lives by increasing the amount of information available, which has influenced the online retail environment, transactions, and the economy (Olmedilla et al, 2019). E-WOM information on the Internet significantly influences the decision-making process of consumers when selecting and purchasing products or services from economic platform carriers and service providers (Guoyin et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Electronic Word-of-Mouth and Customer Purchase Intention for Hotel Services in Delta State, Nigeria

Stanley Akpevwe Onobrakpeya,

Desmond Odeyovwi Otutuadum

2024

Int. j. manag. entrep. res

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The study examined the effect of electronic word-of-mouth on customer purchase intention for hotel services in Delta state. The investigation used the cross-sectional survey research design. The study concentrated on customers of specific luxury hotels rated four and five stars in Asaba and Warri, Delta State. The total number of hotel customers in these two cities is unknown. The study used the snowball sampling technique. The sample size of 384 respondents was determined using the Cochran formula. Primary data were collected using a standardised questionnaire. Both face and content validity were used in this study to assess the validity of the research instrument. The investigation used internal consistency reliability. The collected data were analysed using descriptive statistics, namely frequencies and percentages. Pearson correlation analysis and regression analysis were used for inferential analysis. Findings showed that online reviews, brand information quality and message source credibility has significant positive relationship with customer purchase intention for hotel services. The study concluded that electronic word-of-mouth has significant positive effect on customer purchase intention for hotel services in Delta state. It was recommended amongst others that hotel managers should consistently check online review platforms for comments, respond swiftly and openly to any concerns presented by guests. Showing responsiveness can improve how the hotel is perceived. Keywords: Customer Purchase Intention, Electronic Word of Mouth, Hotel Services.

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“…Araştırmalar, çevrimiçi incelemelerin mesaj içeriğinin, kullanıcılar bir satın alma kararı vermek üzereyken çok sayıda incelemeye baktıklarında daha az etkiye sahip olduğunu göstermiştir. Veri toplama ve analiz için seçilen eWOM topluluğu, 7 milyondan fazla yorum yazan 1,3 milyondan fazla kullanıcının yaklaşık 1,4 milyon ürün hakkında yazdığı popüler bir web sitesi olan Ciao UK kullanılmıştır [29].…”

Section: Introductionunclassified

Makine Öğrenimi ile Uzun Kuyruk Ürünler için İyileştirilmiş Sonraki Öğe Önerisi

ZENCİRLİ¹,

ÇETİN²,

TUĞ³

et al. 2022

IJMSIT

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Türkçe Özet -Elektronik ticaret platformlarında birçok farklı ürün türü müşterilerin nerede olduklarından bağımsız olarak satılabilmektedir. Bu platformlarda bulunan öneri sistemi kullanıcılar için ilgi çekici ürünlerin seçilmesi ve görüntülenmesinde kritik rol oynamaktadır. Yapılan bu çalışmada elektronik ticaret platformlarında bulunan müşterilere bir sonraki alacakları ürünlerin en doğru şekilde tavsiye edilmesi için makine öğrenmesi algoritmaları kullanılmış sonuçlar karşılaştırılmıştır. Tekil değer ayrışımı (Singular value decomposition-SVD) yönteminin daha başarılı sonuçlar elde ettiği gösterilmiştir.

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The superhit effect and long tail phenomenon in the context of electronic word of mouth

Cited by 10 publications

References 54 publications

The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture

The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture

Electronic Word-of-Mouth and Customer Purchase Intention for Hotel Services in Delta State, Nigeria

Makine Öğrenimi ile Uzun Kuyruk Ürünler için İyileştirilmiş Sonraki Öğe Önerisi

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