The Success Factors in Measuring the Millennial Generation’s Energy-Saving Behavior Toward the Smart Campus

Abstract

The millennial generation has a pivotal role in leading the industrial digital revolution. Energy-saving behavior and millennials' awareness of energy consumption for educational context become crucial in performing a smart campus. This study tries to identify the success factors in measuring the millennial generation's energy-saving Behavior toward the smart campus. The measurement model considers two significant constructs, including energy-saving attitudes with energy-saving education (organizational saving climate); energy-saving education and environment knowledge (personal saving climate); and energy-saving information publicity as sub-indicators, and construct energy-saving Behavior viz sub-indicators Behavior regarding energy and behavior control. In order to determine the preference level of each indicator and sub-indicator, the Fuzzy Analytical Hierarchy Process (Fuzzy-AHP) approach was executed by disseminating the questionnaire to 100 respondents from energy practitioners, students, and academicians in Indonesia. The calculation reveals that the energy-saving behavior construct has a higher priority value (0.94) than the energy-saving attitude (0.06). Meanwhile, energy-saving education and environment knowledge (personal saving climate) have been analyzed at the cutting-edge sub-indicator, followed by energy-saving information publicity and education (organizational saving climate). In addition, the sub-indicator for behaviors regarding energy becomes more demanding compared to behavioral control. As a novelty, the priority analysis of this Model aids the management of the campus and government in developing smart campus policies and governance. This Model can be used as a guideline for the management level to execute the smart campus practices. Thus, the effectiveness and optimization of smart campus transformation can be cultivated and accelerated. Besides, the potential coming of risks can be avoidable.