The Study on the Purchase Willingness of Cross-Border E-Commerce Retail Products and Its Influential Factors

Menghao, Zhang; Jinlei, Song; Lihua, Zhuo

doi:10.25236/icidel.2017.049

2017 3rd International Conference on Innovation Develpment of E-Commerce and Logistics (ICIDEL 2017) 2018

DOI: 10.25236/icidel.2017.049

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The Study on the Purchase Willingness of Cross-Border E-Commerce Retail Products and Its Influential Factors

Zhang Menghao¹,

Song Jinlei²,

Zhuo Lihua³

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The Study on the Purchase Willingness of Cross-Border E-Commerce Retail Products and Its Influential Factors

Cited by 1 publication

References 7 publications

M-Commerce Acceptance in India: Model Development and Validation

M-Commerce Acceptance in India: Model Development and Validation

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