The Study on the Effect of Facebook's Social Network Features toward Intention to Buy on F-commerce in Thailand

Suraworachet, Wannapon; Premsiri, Sarawadee; Cooharojananone, Nagul

doi:10.1109/saint.2012.46

Cited by 18 publications

(7 citation statements)

References 3 publications

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“…In contrast, value-conscious users and internet browsers use this platform to seek information and online social shopping [42]. Another study conducted in Thailand on 340 respondents shows that consumers' attitudes and convenient purchasing affect purchasing intention from F-commerce [43].…”

Section: Review Of Related Literaturementioning

confidence: 99%

COVID-19 impact on Facebook-based social commerce in Bangladesh

Alam

Rahman

2022

IJECE

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Popular social media Facebook-oriented social commerce (S-commerce), commonly known as Facebook commerce (F-commerce) has progressed towards a bevy business in Bangladesh. Many young people, especially at the age of 20-28, are now in this industry. The pandemic situation due to coronavirus disease 2019 (COVID-19) forces people to buy more from the online market because of the safety issue. People are getting more interested in the new trend of buying from an online store. The current study aims to explore the impact of COVID-19 on F-commerce, particularly in Bangladesh. It uses the non-probability purposive sampling method and collects 181 usable responses through an online questionnaire. A research model is developed following the social commerce acceptance model (SCAM), and structural equation model partial least square (SEM-PLS) using SmartPLS 3.0 is applied to find out and justify the result. Likert five-point scale for determining the independent variables, including COVID-19 awareness (CA), consumer behavior (CB), and purchase intention (PI), is used. The study result confirms that these three variables have a positive impact on F-commerce. The survey covers other measurable items that indicate some assumptions, which reflect F-commerce consumers’ behavior. The researchers recommend that F-commerce businesspeople must emphasize on mitigating trust issues and provide enhanced home delivery service.

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Section: Review Of Related Literaturementioning

confidence: 99%

COVID-19 impact on Facebook-based social commerce in Bangladesh

Alam

Rahman

2022

IJECE

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“…Customer feedback can assist sellers to ascertain which products or services they need to improve [32]. For example, on Facebook, features such as 'Likes', 'shares', 'tags', and comments from friends aid customer interactions [45]. Social commerce can aid with improving trust between sellers and buyers where existing peer connections exist [46][41].…”

Section: Related Workmentioning

confidence: 99%

Investigating Commercial Capabilities and Trust in Social Media Applications for Entrepreneurs

AlArfaj

Solaiman

2019

Proceedings of the 9th International Conference on Communities &Amp; Technologies - Transforming Communities

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This study attempts to present sellers' behaviours and activities in social commerce within the context of a local social group. It describes how the sale and marketing of homemade products, or imported goods, are conducted in Saudi Arabia using social media platforms (Instagram, WhatsApp, Twitter, and Snapchat) as well as using offline tools such as phones, family and friend recommendations, and events. We interviewed 17 female entrepreneurs who own e-shops on social media applications. The research describes how sellers try to market themselves and build their reputation to gain consumer trust despite a lack of commercial functionality within the social platforms that they use. This paper presents insights into new opportunities for peers and business owners that social commerce can bring. We also argue that social media applications can expand their uptake from businesses and entrepreneurs by designing functionality aimed at improving their commercial capabilities, and aimed at enabling sellers to build their own reputation and trust. CCS CONCEPTS• CCS → Human-centered computing → Human computer interaction (HCI) → Interaction techniques

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“…The data becomes more valuable as much as it is more personalized and up-to-date. Companies must convince consumers that they would get better products and services by providing feedback information [20]. In this case, the companies will be well informed about consumer expectations and brands will be able to improve the consumer satisfaction.…”

Section: Pre-processing Advantagesmentioning

confidence: 99%

Pre-Processing and Modeling Tools for Bigdata

Hashem

Ranc

2016

Foundations of Computing and Decision Sciences

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Modeling tools and operators help the user / developer to identify the processing field on the top of the sequence and to send into the computing module only the data related to the requested result. The remaining data is not relevant and it will slow down the processing. The biggest challenge nowadays is to get high quality processing results with a reduced computing time and costs. To do so, we must review the processing sequence, by adding several modeling tools. The existing processing models do not take in consideration this aspect and focus on getting high calculation performances which will increase the computing time and costs. In this paper we provide a study of the main modeling tools for BigData and a new model based on pre-processing.

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The Study on the Effect of Facebook's Social Network Features toward Intention to Buy on F-commerce in Thailand

Cited by 18 publications

References 3 publications

COVID-19 impact on Facebook-based social commerce in Bangladesh

COVID-19 impact on Facebook-based social commerce in Bangladesh

Investigating Commercial Capabilities and Trust in Social Media Applications for Entrepreneurs

Pre-Processing and Modeling Tools for Bigdata

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