The Study on Digital Marketing Influences on Sales for B2B Start-Ups in South Asia

Hawaldar, Iqbal Thonse; Ullal, Mithun S; Sarea, Adel; Mathukutti, Rajesha T.; Joseph, Nympha Rita

doi:10.3390/joitmc8010023

Cited by 18 publications

(15 citation statements)

References 53 publications

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“…This assertion is corroborated by a prior investigation conducted by Bowden and Mirzaei (2021), which posited that online brand communities exert a substantial and augmenting influence on the association between self-brand connections and engagement. The findings of Hawaldar et al (2022) demonstrate a significant correlation between digital media and sales, indicating that outbound marketing strategies, particularly word-of-mouth promotion, play a crucial role in establishing a brand's image as it proliferates across various social media platforms.…”

Section: Literature Reviewmentioning

confidence: 97%

The Influence of Digital Marketing on Consumer Behavior in the Context of Online Shopping in the Klang Valley, Malaysia

Zainuddin,

Sulaiman,

Malek

et al. 2023

IMBR

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The contemporary business landscape has undergone significant transformations, resulting in a highly competitive atmosphere. The onset of the second wave of digitization and technological innovation occurred in the early 2010s, and the COVID-19 pandemic further amplified its momentum. The second wave pertains to digitalizing the industrial sector, encompassing several aspects such as digital manufacturing, data-driven healthcare, intelligent buildings, and smart cities (World Economic Forum, 2021). Digital marketing has emerged as a highly prevalent marketing strategy organizations employ, mainly through social media platforms and email marketing techniques. Social media and email marketing are potent strategies for cultivating consumer engagement. This engagement plays a crucial role in influencing the frequency of customers' intent to make purchases. Furthermore, these marketing methods are characterized by their user-friendly nature and resilience. Digital marketing technologies provide organizations with a convenient means to effectively promote their products and foster customer relationships at a reduced cost, resulting in heightened sales volume. This study investigates the relationship between digital marketing, consumer engagement, and purchase intention within the Klang Valley region. The primary objective is to optimize the utilization of the study findings by obtaining theoretical validation of the relationship between the variables and selecting the most suitable implications that contribute to identifying the influence of digital marketing on consumer engagement and purchase intention.

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Section: Literature Reviewmentioning

confidence: 97%

The Influence of Digital Marketing on Consumer Behavior in the Context of Online Shopping in the Klang Valley, Malaysia

Zainuddin,

Sulaiman,

Malek

et al. 2023

IMBR

View full text Add to dashboard Cite

show abstract

“…Given that, the study specifically highlighted the growing importance of social media as an effective marketing tool, which was and is being used vigorously since the pandemic began as it positively impacted the consumer decision-making process. Hawaldar et al (2022) observed that the strategies of digital marketing and customer interaction were the same all over southern Asia but its effect varied from country to country. Other than this the results showed that digital marketing has a huge impact on sales and outbound marketing, especially word of mouth, greatly influenced the brand image as it spreads all across social media.…”

Section: Literature Reviewmentioning

confidence: 98%

The influence of online marketing on start-ups

Garg

Asif

Yadav

et al. 2022

ijhs

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It has been proven in many studies that online marketing has played a major role in developing and shaping the future of start-ups. It is no untold truth that indeed online and digital marketing, in various forms, have and are still influencing the journey of start-ups. Owning to this, each day more and more companies and businesses inculcate online and digital marketing into their marketing strategies. However, a bulk of these studies which have been done are the perspectives of the companies themselves. A limited amount of study has been done which reflects the viewpoints of the consumer, as to how are they affected by the use of online tools for marketing. Thus, for this study, the data was collected from 132 respondents (the consumers) using an online questionnaire. The main objective of this study was to identify if digital marketing is associated with start-up success, brand awareness, and consumer purchase patterns along with the effectiveness of online marketing and traditional marketing. The analysis of the data was done using the SPSS software and a T-test in addition to correlation is applied.

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“…This digital marketing strategy also applies for destination branding, as the internet is the first choice to seek information about destinations (Khan et al , 2022; Garbarova and Vartiak, 2022). Recently, South Asia is focusing on digital marketing activities and observing an evident growth in their economies and witnessing a rise in social media usage (Hawaldar et al , 2022).…”

Section: Research Contextmentioning

confidence: 99%

A nation brand development framework: the stakeholders’ perspective

Abdalmajid

Papasolomou²,

Vrontis³

et al. 2023

JABS

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Purpose Literature on nation branding is heterogeneous and varies significantly, not only in terminological terms but also in theoretical approaches and practical application. This paper aims to conduct an extensive exploratory study that empirically develops a comprehensive nation brand framework for Palestine, with international applications as well. Design/methodology/approach Initially, a conceptual framework for developing a nation brand is theoretically designed. Subsequently, through a methodologically deductive–inductive approach and qualitative means, it tests, adapts and refines the framework based on empirical data collected from key stakeholders, such as government officials, politicians, business people and academics. Findings The theoretical part of the research uncovers the extant key models and core concepts, and it identifies several gaps, with the more prominent one being the lack of an integrated and widely adopted framework for developing a nation brand. The research, thus, conclusively builds a holistic strategic framework towards a distinct nation brand for Palestine, with generic/international application and value, also presenting the practical implications of the findings and identifying avenues for further research. Originality/value There are varying extant perspectives on the topic, with these different views often reflecting scholars’ and stakeholders’ methodological approaches, perspectives and even deeper ontological beliefs and convictions. This paper is original consequent to its multi-perspective approach, the strength of its theoretical foundation, the extent and methodological approach of its empirical research, the uniqueness of its focus and the comprehensiveness of the framework developed that can also be used as the conceptual cornerstone for testing in other nations branding studies as well.

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The Study on Digital Marketing Influences on Sales for B2B Start-Ups in South Asia

Cited by 18 publications

References 53 publications

The Influence of Digital Marketing on Consumer Behavior in the Context of Online Shopping in the Klang Valley, Malaysia

The Influence of Digital Marketing on Consumer Behavior in the Context of Online Shopping in the Klang Valley, Malaysia

The influence of online marketing on start-ups

A nation brand development framework: the stakeholders’ perspective

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