The study of the billboard effectivity of Umbul Siblarak

Abstract

In the current digital era, print promotion media such as billboard is still widely used as a means to attract audiences attention to the content of advertising material contained within it. Billboard in many applications is placed in certain locations that are considered strategic and able to attract the attention of road users. This study examines the feasibility of umbulsiblarak billboard and analyzes it that is based on design principles. The techniques for collecting data through observation, documentation, and literature studies. The approach in this study uses outdoor media theory to analyze the design of whole layout umbulsiblarak billboard.