The Study of Search Engine Optimization as One of the Main Components of Marketing

Zemlyanskaya, Natalia B.; Mikhailova, Lubov V.; Sazonov, Andrey A.

doi:10.18384/2310-6646-2019-1-25-34

Cited by 6 publications

(1 citation statement)

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“…The development of franchising in Russia has negative factors in the new economy, in terms of the work of economic mechanisms, legal and social processes. Let us consider in more detail the groups of factors that negatively affect the development of franchising in the Russian business environment (Zemlyanskaya, Mikhailova & Sazonov, 2019;Novikov & Veas Iniesta, 2019):…”

Section: Literature Reviewmentioning

confidence: 99%

Optimización de los mecanismos del sistema moderno de franquicias basado en la modificación de métodos de desarrollo económico.

Milovanov

2020

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The article is devoted to optimizing the working mechanisms of a modern franchise system based on the modification of multicomponent methods of economic equilibrium. In the theoretical part, the formation of an enterprise strategy in the field of franchising is considered, indicating a sequential set of steps necessary for the effective and successful implementation of the ideas included in the franchising project. The development of franchising in Russia is showed and it is noted that it is accompanied by the presence in the new economy of a number of negative factors, in terms of the work of economic mechanisms, as well as legal and social processes. In the research part of the article, the author set the task of modifying the franchise system to establish a certain level of economic equilibrium in it, based on the introduction of certain fines and incentives. In the course of the study, it was found that the franchisor in the franchise system is required to select the amount of fines and incentives in this way that optimal balance is achieved. To solve the problem of optimal equilibrium in a franchise system, it is necessary to bring it to problems that can be solved using linear programming methods. In conclusion, the article discusses the possibility of using franchising tools based on the use of rewards and fines for the successful development and conduct of business.

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Section: Literature Reviewmentioning

confidence: 99%

Optimización de los mecanismos del sistema moderno de franquicias basado en la modificación de métodos de desarrollo económico.

Milovanov

2020

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Research of Modern Marketing Strategies for Enterprise Development in a Competitive Environment

Vasilyeva

Zemlyanskaya

Panteleeva

2021

Bulletin of the MSRU (Economics)

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Аннотация Цель. Провести анализ наиболее перспективных направлений развития современного маркетинга, представленного в экономической системе B2B. Процедура и методы. Освещены теоретические и методологические основы механизма работы маркетинга в системе B2B, рассмотрены принципы построения эффективной системы продвижения продукции на B2B-рынке с учётом современных рыночных реалий. Результаты. Предложенный материал позволит определить тренд развития сегмента маркетинга B2B с целью более эффективного планирования при разработке бизнес-стратегий. Теоретическая и/или практическая значимость. Выделены актуальные подходы для наиболее эффективного использования концепции B2B с учётом её постоянной трансформации и обновления маркетинговых инновационных технологий. Показано, что для развития экономической системы B2B-маркетинга необходимо использовать персонализированный клиентский опыт, подходы в области таргетинга и грамотную расстановку акцентов при создании новых маркетинговых каналов для привлечения покупателей сегмента B2B. Обоснована необходимость разработки специальных механизмов длительного влияния на развитие сегмента B2B для роста эффективности работы компании в сфере маркетинга.

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Monitoring the promotion of cultural and educational projects in digital environment

Glushchenko,

Naumov

2024

jour

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The article raises the problem of using digital marketing tools to assess the effectiveness of promoting a cultural and educational project. The manuscript was prepared on the basis of “Profile Shifts” project, which is implemented by the state organization of additional education for children “Academy of Talents” with the aim of identifying and supporting gifted and talented youth in St. Petersburg and the Leningrad region. The project is part of the regional project “The Success of Every Child”, implemented within the framework of the national project “Education”. Based on the study of the specific project the authors describe the process and results of information and communication monitoring, identify the gaps in project popularization, and provide the recommendations. The results of monitoring the promotion of cultural and educational project are considered in the aspect of reputation audit.

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The Study of Search Engine Optimization as One of the Main Components of Marketing

Cited by 6 publications

References 0 publications

Optimización de los mecanismos del sistema moderno de franquicias basado en la modificación de métodos de desarrollo económico.

Optimización de los mecanismos del sistema moderno de franquicias basado en la modificación de métodos de desarrollo económico.

Research of Modern Marketing Strategies for Enterprise Development in a Competitive Environment

Monitoring the promotion of cultural and educational projects in digital environment

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