The Study of Purchase Intention and Correct Selling Price of Cherry Tomatoes at Different Selling Styles

Abstract

In this study, examining the possibility of promoting cherry tomatoes harvesting without a calyx and cluster harvest. The questionnaire survey was targeted at university students to examine their awareness and desiring purchase price of cherry tomatoes harvesting without a calyx and cluster harvest both before and after learning about characteristics these cherry tomatoes. The results of the study suggest that many respondents were unaware of the characteristics of cherry tomatoes harvesting without a calyx and cluster harvest. In particular, the targets were attracted to cherry tomatoes harvesting without a calyx easing of preparation and the better storage quality.