The Study of Consumer Behavior of Large Market Segments in Russia: Generational Approach

Shevchenko, Dmitry

doi:10.2139/ssrn.2286791

Cited by 5 publications

(7 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Baby Boomers or "Silver Hair Tourists", according to the Tourism Megatrends Report terminology, usually travel with their cohorts or alone, have higher financial power, a good health, less domestic responsibilities and more free time (Horwath, 2015). Boomers try to take advantage of all the pleasures of life (Shevchenko, 2013), so they are curious about trying new things (Creative Marketing Alliance, INC, 2018). Online information sources are not their primary option.…”

Section: Generational Groups and The Influence On Destination Image F...mentioning

confidence: 99%

“…They care about their parents and children. They are a very practical generation and so, they actively look for information before buying new goods, pay attention to the composition of the products, and constantly look for low prices and multifunctional items (Shevchenko, 2013). At this stage of their lives, Gen X tourists' income is higher than ever and they are the best example of business travelers (Huang & Petrick, 2010).…”

Section: Generational Groups and The Influence On Destination Image F...mentioning

confidence: 99%

“…In practical terms, grandparents and grandchildren identify themselves more than children and parents in the formation of their tourist destination image. In fact, previous studies concluded that Baby Boomers adopt behaviours that are similar to those adopted by newer generations in order to look younger that they really are (Shevchenko 2013). On the other hand, Millennials are nostalgic and maintain a close connection with old times (Goldman Sachs, 2018).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

See 2 more Smart Citations

Destination image perceived by domestic tourists: The influence of Generation Gap

Seabra

Pereira

Silva

et al. 2020

EJTR

View full text Add to dashboard Cite

The first type of tourism was essentially domestic. However, tourist activities have become a major trend lately, particularly in some locations. According to UNWTO (2016), domestic tourism involves an estimated volume of 5 to 6 billion tourists across the whole world. As a result, some destinations consider it imperative to promote and develop domestic tourism, since it represents an important input to local and national economy. Notwithstanding these facts, most actions taken and research conducted focus on international tourists.An empirical study involving 622 domestic tourists reveals that the main cognitive destination image dimensions are Simplicity and Authenticity, Good Environment, Relaxation and Socialization, Good Infrastructures, Nostalgia and History and Culture. Regarding the affective attributes, most tourists in the sample have strong positive feelings regarding the visited destination. In addition, results prove that those tourists’ generational differences influence the way they build the cognitive and affective images of a certain destination. The discussion focuses on the kind of implications tourism destinations may have for Management and Marketing.

show abstract

Section: Generational Groups and The Influence On Destination Image F...mentioning

confidence: 99%

Section: Generational Groups and The Influence On Destination Image F...mentioning

confidence: 99%

Section: Theoretical Implicationsmentioning

confidence: 99%

See 1 more Smart Citation

Destination image perceived by domestic tourists: The influence of Generation Gap

Seabra

Pereira

Silva

et al. 2020

EJTR

View full text Add to dashboard Cite

show abstract

“…Consumer behavior in the market is determined by many factors that scientists classify according to various criteria, highlighting -external, internal, cultural, social, personal, psychological, individual, organizational, economic, etc. These issues are described in detail in the works of researchers [9,22,23,24,25,26,27,28]. Of course, the era of globalization affects consumer behavior, incentives for consumption, and the ability to obtain information, the timing of the implementation of customer decisions.…”

Section: Market Performance Indicatorsmentioning

confidence: 99%

Features of Transformation Processes in the Consumer Market in the Digital Economy

Vladimirovna¹,

Dimekhametovich²,

Alexandrovna³

et al. 2020

Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019)

View full text Add to dashboard Cite

Digitalization of priority sectors of the economy and the social sphere, including the consumer market, requires a qualitative review of the mechanism of interaction between market entities and the use of new tools for regulating their relationships. Globalization of the consumer market in the digital economy leads to a significant change in consumer preferences, affects the composition of market participants, information becomes the main factor affecting the formation of demand.In this regard, there is a need for further development of a scientific methodology for the functioning of the digital economy within the global economic system of the consumer market, which ensures the interaction of the state, producers, and consumers in order to increase its effectiveness The aim of the research is to study the processes of economic transformation in the context of digitalization and their impact on the development of the consumer market. The article outlines modern approaches to the study of the transformational process of market functioning. On the base of the parametric approach, ongoing changes in the relations of market participants were identified, the influence of globalization factors on the development of the needs of the consumer market was revealed. The result of the study is the creation of an information basis for modeling the parameters of the assessment of the consumer market in the digital economy.

show abstract

“…Based on a combination of factors, various typologies of generations of varying degrees of popularity are proposed (Levada, 2011;Pishchik, 2015;Semenova, 2003;Strauss, Howe, 1991;etc.). As the basic features that distinguish modern generations from each other, scientists often highlight values and related features of mutual perception of generations based on the perception of these values (Pishchik, 2015;Shevchenko, 2013;Hershatter, Epstein, 2010;Lyons, Kuron, 2014;Lusk, 2007;Parry, Urwin, 2010).…”

Section: Introductionmentioning

confidence: 99%

Perception of Social Maturity Criteria, Self-perception and Value Orientations among Russian Millennials

Rikel

2020

Vestn. Ross. univ. družby nar., Ser. Psihol. pedagog.

View full text Add to dashboard Cite

The difference between generations is becoming increasingly apparent in the modern world. These days, one can observe over and over again how the intergenerational transmission of values is violated, and the differences between generations are becoming more and more noticeable. A number of studies are focused on the features that distinguish modern generations from each other, the values of generations as well as the perception of these values both by a particular generation and members of cohorts interacting with it. Some researchers note that the modern young generation (the so-called ‘Generation Y’, ‘Gen Y’ or ‘millennials’), in comparison with their parents (the so-called ‘Generation X’, ‘Gen X’), is characterised by a rejection of previously accepted criteria for social maturity (which can be understood as compliance with a number of social-psychological standards). However, there are practically no studies addressing this topic. The article describes a quantitative and qualitative study conducted in three stages, which involved 349, 25 and 100 subjects respectively. At the first stage, the data of the Russian longitudinal monitoring survey (RLMS) of households conducted by HSE University were used and analysed; at the second stage, a series of semi-structured interviews was conducted on the topic of perception of social maturity; at the third stage, the values of generational cohorts were investigated using the Rokeach Value Survey (RVS) and the author’s questionnaire, which makes it possible to assess the influence of the cultural context on the formation of values. Within the first (auxiliary) stage, the basic hypothesis was confirmed about the differences in the compliance with the social maturity criteria (age of marriage, presence of children in the family, financial independence) among the young (Y) and older (X) generations of modern Russians. As part of the second stage, the features of the perception of these differences were identified. And at the third stage, it was proposed to interpret the differences using the values identified in millennials and the features of the perception of these values by themselves and Gen Xers.

show abstract

The Study of Consumer Behavior of Large Market Segments in Russia: Generational Approach

Cited by 5 publications

References 0 publications

Destination image perceived by domestic tourists: The influence of Generation Gap

Destination image perceived by domestic tourists: The influence of Generation Gap

Features of Transformation Processes in the Consumer Market in the Digital Economy

Perception of Social Maturity Criteria, Self-perception and Value Orientations among Russian Millennials

Contact Info

Product

Resources

About