The Struggles for Organizational Discursive Hegemony on the Sustainability of Fracking in Colombia

Ángel, Adriana

doi:10.1080/1041794x.2021.1989628

Cited by 1 publication

(1 citation statement)

References 35 publications

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“…The critical perspective, as advocated by several scholars (Angel, 2022;Ferns & Amaeshi, 2019;Mumby, 2016), constitutes our second contribution. We discuss potential contradictions within the discourse of sustainability of cosmetic companies and challenge assumptions of genuine commitment in order to understand better the discursive ways in which brands engage with their audiences by using specific rhetorics that, in turn, may imply intrinsic tensions.…”

Section: Discussionmentioning

confidence: 99%

Sustainability Struggles: Discursive Tensions in Latin American Cosmetic Industry

Angel,

Álvarez-Nobell

2024

revistacomsoc

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In attempting to understand how leading cosmetics brands in Latin America communicate their sustainability initiatives and corporate social responsibility, we ask the following questions: (a) how do social media stakeholders engage with the sustainability content communicated by leading cosmetic brands in Latin America?, (b) what discourses employ these brands to demonstrate their commitment to sustainability?, and (c) what tensions and contradictions are embedded within the sustainability and corporate social responsibility discourses of these brands? In order to address these questions, we focus on the analysis of four well-established brands within the Latin American cosmetic industry: Avon, Natura, O Boticário, and Yanbal. By embracing both qualitative and quantitative analyses, our findings help us to identify the tensions that arise when cosmetic companies strive to conciliate the pursuit of profit while advocating for sustainable development. Specifically, we argue that the discourse on sustainability of leading cosmetic brands in Latin America is especially appealing to audiences when it particularly points out environmental concerns and less so when it refers to social sustainability. Moreover, we show a nuanced interplay of tensions that encompass the juxtaposition of three dialectic relationships in this sustainability discourse: the tension between sustainability and capitalism, between corporate impact and consumer agency, and between empowerment and gender roles.

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Section: Discussionmentioning

confidence: 99%