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1998
DOI: 10.1111/j.1460-2466.1998.tb02741.x
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The Struggle Over Media Literacy

Abstract: The goal of media literacy is to help people become sophisticated citizens rather than sophisticated consumers. The authors argue against a purely ‘text‐centred’ approach in which media texts can be deconstructed and analyzed so we can choose among them. Instead, media literacy should integrate a textual analysis with questions of production and reception. An analysis of the structure of media institutions is particularly important if Americans are able to appreciate and argue for alternatives to a lightly reg… Show more

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Cited by 151 publications
(79 citation statements)
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“…For example, it may be seen as incorporating the understanding and transmission of culture (Considine 2002); or the analysis of information control and cultural ideologies (Kavoori and Mathews 2004;Lewis and Jhally 1998). Buckingham (1998) suggests that media literacy education in general is a form of attempted protectionism.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…For example, it may be seen as incorporating the understanding and transmission of culture (Considine 2002); or the analysis of information control and cultural ideologies (Kavoori and Mathews 2004;Lewis and Jhally 1998). Buckingham (1998) suggests that media literacy education in general is a form of attempted protectionism.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Il s'agit néanmoins d'un terme controversé faisant l'objet de débats récurrents (Lewis & Jhally, 1998;Hobbs, 1998Hobbs, , 2011Daley, 2003;Yousman, 2008).…”
Section: éDucation Aux Médias Et Littératie Médiatique : Concepts Et unclassified
“…Media literacy is a broadly based, democratically rooted, interdisciplinary approach of citizen media education and empowerment (Kellner and Share 2005;Lewis and Jhally 1998;Potter 2004Potter , 2013. A fundamentally critical endeavor that "must be conceived as a political, social, and cultural practice" (Sholle and Denski 1994, 17), the roots of media literacy lie in critical literary studies-based arguments, namely that it is necessary to cultivate citizens who have the capacity to use socially constructed forms of communication and media representation, particularly through deconstructing media discourses, and through both classroom curricula and popular discursive campaigns.…”
Section: Educating a Media Literate Publicmentioning
confidence: 99%