The Structure of the Online Reputation Analysis in Tourism

Platov, Alexey V.; Litvinova, Olga Igorevna; Troitskaya, Nina Gennadievna

doi:10.2991/aebmr.k.200502.132

Cited by 2 publications

(2 citation statements)

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“…Although the importance of word of mouth in reputation management has been recognized by both academia and industry, much of the research has been conducted on the subject of tourists' experiences [21,22]. The importance of word of mouth in reputation management has received attention from academics and the industry, but most of the existing research has been conducted at the group level of tourists [23]. However, it has not been possible to answer the question of the mechanism by which the complex word-of-mouth information at the individual tourist level affects the reputation of a destination.…”

Section: Introductionmentioning

confidence: 99%

Destination Reputation Management: The Divergent Role of Tourists’ Word of Mouth in Urban China

Zhou

Wang

2023

Sustainability

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This study reveals the influence of word of mouth on destination reputation from the perspective of tourists’ reputation judgment and explores the differentiating effect of judgment dimensions on the degree of consistency between word of mouth and reputation based on multinomial logistic regression analysis, aiming to advance the theoretical exploration of the complex relationship between word of mouth and reputation. This study finds that (1) tourists weigh word-of-mouth information that is identical or different from their views to make reputation judgments, and destination reputation is a systematic emergent outcome of word-of-mouth information that is recursively weighed and judged by tourists in the process of dissemination. (2) Tourists judge the reputation of a destination based on different dimensions, including scenic spots, local food, history and culture, natural environment, social atmosphere, activities and events, and facilities and services. (3) Tourists’ reputation judgment dimensions have a differentiating effect on the influence of word of mouth on destination reputation; that is, there are interpersonal differences in the influence of word of mouth information on destination reputation by tourists based on different dimensions. This paper provides a new perspective and approach to the study of the relationship between word of mouth and destination reputation, which can contribute to destination reputation management and marketing efforts.

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Section: Introductionmentioning

confidence: 99%

Destination Reputation Management: The Divergent Role of Tourists’ Word of Mouth in Urban China

Zhou

Wang

2023

Sustainability

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“…The tourism sector is based on information; for tourists, confidence is a determining factor. The main behavioral process that determines the decision is the search and processing of information (Platov, Litvinova et al, 2020). Making a decision requires a large amount of information.…”

Section: Introductionmentioning

confidence: 99%

Internet Content As A Driver Of Consumer Behavior In Tourism

Platov¹,

Zikirova²,

Lysoivanenko³

et al. 2021

European Proceedings of Social and Behavioural Sciences

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The development of the tourism industry is determined by the development of information and communication technologies. The Internet opens up new opportunities for promoting tourist products, including technologies for influencing the decision-making process when purchasing a tourist product or choosing a destination. The key behavioral processes that determines the decision-making process are the search and analysis of information. The complex structure of a tourist product requires the elaboration of a large amount of information. Due to the growing demand for Internet information, it is necessary to rethink the consumer behavior. The content provides a connection between the manufacturer and the consumer, creates trusting relationships, gives value to the process of preparing for the trip. The level of competition in the tourism industry is so high that the use of traditional marketing approaches is insufficient; there is a need for new marketing tools. Online content management can be the most effective means of promoting a travel product or destination. The purpose of this study is to identify the influence of Internet content on the process of choosing tourist destinations. The study involved 267 respondents who visited Moscow in 2020. The results of multiple regression analysis showed that such characteristics of Internet content as the level of study of the material, interaction, effective problem solution, involvement and comfort manifested a positive relationship; they affect the consumer's decision when choosing a destination.

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The Structure of the Online Reputation Analysis in Tourism

Cited by 2 publications

References 4 publications

Destination Reputation Management: The Divergent Role of Tourists’ Word of Mouth in Urban China

Destination Reputation Management: The Divergent Role of Tourists’ Word of Mouth in Urban China

Internet Content As A Driver Of Consumer Behavior In Tourism

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