The structural model of startup: The moderating effect of enterprise leadership and networking

Kountur, Ronny; Phangestu, Joni; Prameswari, Dolly A.

doi:10.5267/j.msl.2020.6.041

Cited by 5 publications

(2 citation statements)

References 31 publications

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“…Each member in the network had their own set of relevant contacts, which could be leveraged for marketing, acquiring talented manpower or getting low-interest loans. This supports the finding of Kountur et al. (2020) and Lakoff (2008) regarding the power of the network and their extensions leveraged by the startup enterprises.…”

Section: Discussionsupporting

confidence: 87%

Does social capital provide marketing benefits for startup business? An emerging economy perspective

Mukul

Pandey

Saini

2021

APJML

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PurposeThis study explores the relevance of social capital resources generated through networks to address the marketing challenges of startups. It looks into the marketing issues faced by startup firms in emerging markets and examines how they leverage their social capital to reach out to their customers and other stakeholders for marketing their products and services.Design/methodology/approachThe case study analysis using the abduction method, semi-structured interview and content analysis were used for answering the research questions.FindingsThis study finds the importance of developing social capital by startups for marketing activities. Social capital also acts as a strategic advantage that the competitors cannot easily emulate. Findings show that the development of social capital happens through the network of startup entrepreneurs and social connections involving customers, dealers and suppliers, among others.Originality/valueThis study is a novel attempt to emphasize the potential of social capital for marketing activities in a startup firm. This study expands the literature on social capital with a marketing perspective in an emerging economy context. The academic and managerial implications have also been highlighted in the study.

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Section: Discussionsupporting

confidence: 87%

Does social capital provide marketing benefits for startup business? An emerging economy perspective

Mukul

Pandey

Saini

2021

APJML

View full text Add to dashboard Cite

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“…The startup has paramount importance in improving environments and society, which involves critical business activity for existence and growth (Silva et al, 2021). Lean startups and business models in startups are burning topics in entrepreneurship literature (Ghezzi, 2019;Kountur et al, 2020;Lizarelli et al, 2022) (Slávik et al, 2021).…”

Section: Startup Sustainability Based On Government Technology and Ma...mentioning

confidence: 99%

STARTUP SUSTAINABILITY BASED ON GOVERNMENT, TECHNOLOGY, AND MARKET: EMPIRICAL STUDY MEDIATION OF PERFORMANCE & SATISFACTION

2023

IJFB

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Start-ups are one of the driving forces of growth and development for developed economies, although emerging economies are now striving to encourage start-ups for the advancement of the country with the support of the startup ecosystem. However, 90 percent of the start-ups failed within a year of their establishment. This study focuses on the factor affecting the sustainability of start-ups, and it is based on primary data collected from 384 start-ups in India. This empirical study analyzed, whether factors such as government support, market orientation, and technology orientation, affected the sustainability of the start-ups by using entrepreneurial satisfaction and performance of the start-ups as the mediators. Correspondingly, the study analyzes the mediation effect of entrepreneurial satisfaction between performance and startup sustainability. The results conveyed that government support, and technology affected startup business sustainability by fostering startup enterprise performance and entrepreneurial satisfaction, while market orientation does not mediate business sustainability using startup enterprise performance as the mediator, and technology orientation affected startup business sustainability with entrepreneurial satisfaction as the mediator.

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Founders’ Networking Ability and the Innovation Intensity of New Ventures: The Mediation Effect of Collaboration Network

SEDITA,

LAJÇI,

BLASI

2023

Int. J. Innov. Mgt.

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This work aims to reveal the impact of founders’ networking ability on the innovation intensity of new ventures. Additionally, it sheds light on the underpinning mechanism of this nexus by examining the mediating role of firm collaboration network. The empirical analysis is based on an original survey data of 173 new ventures operating in the Information and Communications Technology (ICT) sector in Italy, collected in 2018. Results suggest that higher individual networking ability is not necessarily translated into higher innovation intensity for new ventures. Notwithstanding, the mediation analysis informs that the relationship between founders’ networking ability and the innovation intensity of new ventures is mediated by the firm collaboration network. Implications for both practitioners and academics are also discussed.

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The structural model of startup: The moderating effect of enterprise leadership and networking

Cited by 5 publications

References 31 publications

Does social capital provide marketing benefits for startup business? An emerging economy perspective

Does social capital provide marketing benefits for startup business? An emerging economy perspective

STARTUP SUSTAINABILITY BASED ON GOVERNMENT, TECHNOLOGY, AND MARKET: EMPIRICAL STUDY MEDIATION OF PERFORMANCE & SATISFACTION

Founders’ Networking Ability and the Innovation Intensity of New Ventures: The Mediation Effect of Collaboration Network

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