“…Furthermore, studies have variously reported that TQM and organizational performance are positively related (Demirbag et al, 2006a;Feng et al, 2006), or no effect of TQM on various performance measures (Harari, 1993;Salegna and Fazel, 1995), or that TQM is negatively related with organizational performance (McCabe and Wilkinson, 1998;Yeung and Chan, 1998), which may result from different measures of TQM, ineffective implementation, or a lack of management support, among other reasons (Tarí et al, 2010). However, hotel industry has identified outperformance in TQM-committed hotels (Claver-Cortés et al, 2008;Langer, 1997) and TQM is likely to improve customer satisfaction, and ultimately financial performance (Agus et al, 2000;Claver-Cortés et al, 2008). This study proposes that hotel adoption of TQM may improve hotel performance.…”