The Strength of Local Wisdom Values as a Differentiation Strategy in Creating Sustainable Tourism Competitiveness

Abstract

This study used the Resource-Based View (RBV) theory integrated with differentiation and Tourism Destination Competitiveness (TDC) to explain attraction and competitiveness of sustainable tourism with qualitative methods and explorative approaches. Data were collected through observation, interviews, documentation studies, and Focus Group Discussions (FGD) by ATLAS.ti 8 software. Based on the results, traditional ceremonies, cultural festivals, the value of natural wealth, and the life of the village community can become a tourist attraction and can be enjoyed by tourists as a unique cultural tourism product and can be developed into a differentiation strategy. The differentiation strategy in building a competitive advantage in sustainable tourism was carried out through the development of tourism products based on the local wisdom, packaging products through tour packages, increasing professionalism in managing tourist destinations, and synergizing tourism stakeholders.

Local wisdom and social entrepreneurship as the foundation for the development of organic tourism villages in Karanganyar Regency, Indonesia

“…In addition, the development of organic tourism villages also has the ability to increase the number of tourists who visit the area, which in turn boosts the local economy. This is in line with [31][32][33] who find that integrating local wisdom and social entrepreneurship in the development of organic tourism villages can create sustainable tourism destinations. In addition, by combining local wisdom with organic tourism village development, the cultures and traditions of the local communities can be maintained and preserved [34].…”

Escapism Experience an Avenue for Tourism Development: Mapping the Test of Tanzania: Evidence from Arusha Region

“…Güzel (2014) investigated these dimensions in Turkey and found that only escapism, entertainment, and aesthetics have positive effects on emotional arousal. Andari et al (2022) investigated the structural relationships among the four subdivided dimensions of tourism experience; education, aesthetics, entertainment, and escapism in China; Kastenholz et al (2017) examined the proposed tourist experience scale and analysed the relationships between the experience, arousal, memory, and satisfaction; Vien (2021) highlighted the dimension of escaping considering spatial, geographical context, and the entry requirement in Poland; Ponsignon et al (2021) investigated the reasons why tourist exhibit a higher level of satisfaction through the role of hedonic value, escapism, and psychic distance. Antón et al (2018) explored the role played by the value of tourist experience and customer perceived value as mediators between experience and tourism development as well as future visitor behaviour.…”