The strategy of business model development in mushroom agroindustry

Abstract

In general, mushroom business centers spread over the city and regency of Malang have been growing since 2010. These businesses can produce various processed products that are increasingly popular in both local and global markets. To increase business competitiveness, it needs to implement strategic management. This study aims to identify an alternative strategy used to develop the business model of the mushroom agroindustry. The objects of research are 19 mushrooms Small and Medium Enterprises (SMEs) in Malang. This study uses the Business Model Canvas (BMC) approach and Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis to identify the agroindustry conditions, as well as the Analytical Hierarchy Process (AHP) method to determine alternative priorities for business development. Through the combination of SWOT-AHP, the proposed strategies of business development are (1) Weakness-Opportunity (WO) strategy (intensive product marketing through social media); (2) Strength-Opportunity (SO) strategy (development and improvement of product quality to expand the marketing area); (3) Weakness-Threat (WT) strategy (evaluation and improvement of the quality of the partnership relationship to increase partner loyalty); and (4) Strength-Threat (ST) strategy (increased promotion and development of services to face the other food product competitors). BMC development is carried out by adding SO strategy on the value propositions element, the ST and WO strategy on the channel’s element, and the WT strategy on the key partnership element.

A Review Delving into the Factors Influencing Mycelium-Based Green Composites (MBCs) Production and Their Properties for Long-Term Sustainability Targets

“…Engineering plans and controls production processes for efficiency [44] and environmental science assesses their impact and sustainability [45]. Architecture explores and designs MBCs' applications [46][47][48][49], and business management develops models and strategies [50]. Ultimately, multidisciplinary collaboration is paramount for driving innovation in MBCs development [49,51].…”

Evaluasi Model Kinerja Pemasok Bahan Baku Agroindustri Tahu Dengan Metode Analytical Hierarchy Process

“…IKM dengan skala produksi yang relatif kecil dan terbatas tentu tidak memprioritaskan sebagian dari indikator tersebut. Fokus mereka adalah mengoptimalkan kinerja yang berkaitan dengan peningkatan kualitas, perluasan pasar dan kolaborasi kemitraan (Citraresmi & Haryati, 2021) Evaluasi kinerja pemasok: studi kasus Model pemilihan pemasok bahan baku agroindustri tahu diaplikasikan ke salah satu IKM berbasis agroindustri di Kota Padang, Sumatera Barat. IKM tersebut memproduksi tahu dengan bahan baku utama adalah kedelai.…”