The Strategic Use of Visuals on Facebook: A Multimodal Analysis of Images and Audience Reactions During the Campaign for the 2019 UK General Election

Famulari, Umberto

doi:10.1080/15551393.2021.1986828

Cited by 3 publications

(1 citation statement)

References 46 publications

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“…Photos with text on them can simplify visual messages that can be blurred or too complex in the case of photos without text. Furthermore, multimodalityunderstood here as picture combined with textis often used to create negative messages (Famulari, 2021). Since simplification and negative messages are key features of populist communication (Engesser et al, 2017), it is hypothesized that photos without text are less used in populist communication (H1a), while photos with text are more common (H1b) due to their ability to create more specific, simpler and more negative messages.…”

Section: Research Question and Hypothesesmentioning

confidence: 99%

Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries

Farkas

Jackson

Baranowski

et al. 2022

European Journal of Communication

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Along with the recent boom in support of populist movements in Europe, social media seems to be the ideal place for their interaction with the public. While Facebook has been thoroughly explored for populist campaigning, there is still scarce research on visual aspects of their communication. Analysing the 2019 European Parliament campaign, this study seeks to determine the distinct characteristics of a populist visual communication style and its differences in relation to the non-populist parties. Applying quantitative content analysis to the images ( N = 997) posted on Facebook by political parties from 28 countries enabled us to show that there is a predominance of similarities in both communication styles. Although populists demonstrated a higher propensity to depict their leader and use national symbols, these were exceptions to the overwhelming evidence of uniformity in campaigning methods. Hence, we argue that despite evidence of textual visibility, populist communication does not explicitly manifest through images.

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Section: Research Question and Hypothesesmentioning

confidence: 99%

Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries

Farkas

Jackson

Baranowski

et al. 2022

European Journal of Communication

View full text Add to dashboard Cite

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Parliamentary candidates and their campaign messages at the 2019 General Election

Trumm¹,

Milazzo

Duggan

2023

Politics

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The 2019 General Election brought about a significant change in the parliamentary balance of power. There has already been much attention devoted to how parties and their leaders campaigned in the run up to the polling day. Using original leaflet data from the OpenElections project, this study extends the focus to individual candidates by exploring the nature of local campaign communications. We find that candidates make little effort to promote their personal traits, with personalisation of leaflets remaining largely limited to offering visual cues in the shape of candidate photos. We also find that while negative campaign messages are common, they tend to relate to an opposing party more generally. Similarly, we find that highlighting the tactical situation in the constituency remains a rare practice. Our findings suggest that there is still considerable room for candidates to tailor their campaign materials to their personal attributes and the local electoral context.

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Video killed the Instagram star: The future of political communication is audio-visual

Marquart

2023

Journal of Visual Political Communication

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What does the growing popularity of audio-visual platforms and vertical video mean for visual political communication? I address the opportunities and challenges of TikTok and related platforms for news media, political actors, citizens and researchers, and briefly discuss possible avenues for future academic work. These include questions related to source credibility and media literacy, the assessment of attention versus exposure, political learning and personalization. I argue that how our field engages with these questions will be decisive in the near future.

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The Strategic Use of Visuals on Facebook: A Multimodal Analysis of Images and Audience Reactions During the Campaign for the 2019 UK General Election

Cited by 3 publications

References 46 publications

Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries

Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries

Parliamentary candidates and their campaign messages at the 2019 General Election

Video killed the Instagram star: The future of political communication is audio-visual

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