The strategic sport-marketing planning process

Karg, Adam; Shilbury, David; Westerbeek, Hans; Funk, Daniel C.; Naraine, Michael L.

doi:10.4324/9781003270522-4

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“…Progresses in the sports industry, particularly those subsequent the sports to find billions, to achieve the wishes of this kitten, and other sectors to reach this audience through sports, sports marketing idea was born (Mihai, 2013).After that date, sports marketing has received different definitions as seen and used in different areas. So, sports marketing can be defined in diverse ways.…”

Section: Sports Marketingmentioning

confidence: 99%

Impact of Digital media on the Sports Marketing: A Case Study of Govt. Institutes of Punjab Province

Ahmad

2023

JDSS

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The objective of this research is to observe the impact of social-media on sports marketing. The Primary data is used in this research and have been collected through more prefer-able method i.e., questionnaire method. The research population was formed by all sport students on the different institute of Govt. sectors. Two-stage cluster sampling is used to collect the data. The selected clusters size is 384. For evaluation SPSS 21.0 was used. For the description of data, we present summary, and for checking the impact we perform multiple tests like Factor Analysis, Correlation, Neural Network and Regression Analyzes. There is a positive and significant relationship between getting information from social media networks of institutes and fans' consuming behavior tendency and significant relationship between "Getting Information, Communication, Sharing with, Perception of Supporter, Spending Time factors and institute's Licensed Product Preferences Tendency" factors.

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Section: Sports Marketingmentioning

confidence: 99%

Impact of Digital media on the Sports Marketing: A Case Study of Govt. Institutes of Punjab Province

Ahmad

2023

JDSS

View full text Add to dashboard Cite

show abstract

The strategic sport-marketing planning process

Cited by 1 publication

References 0 publications

Impact of Digital media on the Sports Marketing: A Case Study of Govt. Institutes of Punjab Province

Impact of Digital media on the Sports Marketing: A Case Study of Govt. Institutes of Punjab Province

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