2024
DOI: 10.4018/979-8-3693-2248-2.ch005
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The Strategic Efficacy of Artificial Intelligence (AI) in Medical Tourism

Olabode Gbobaniyi,
Daniela Tincani,
Peter Emelone

Abstract: AI's integration and adoption in the sector have evolved to be a game-changer through operational revolutionisation regarding accessibility to advanced diagnosis and treatments, reduced waiting times, and cost savings. This chapter explores the strategic efficacy of AI in the context of medical tourism. Using the term “strategic efficacy,” the authors encompass the concept of efficiency and effectiveness of AI in achieving a strategic outcome in medical tourism. The authors' purviews are that is important to e… Show more

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