Background: The physical Internet is a global system of closely related logistics network, based on efficiency and reliability is the use of linked interoperable logistical assets interoperable based on unified protocols collaboration, standard transport unit modular and intelligent interfaces. Today's supply chains are long and complex. This is connected with the fundamental problems that the physical Internet can reduce or eliminate. In terms of transport, which is still the way, untapped potential and transport space and inefficiencies in processes. Methods: The research included within the paper is based on the results of the query sources, literature and case studies of companies developing and using digital technologies. Results: Regardless of supply chains in the B2C relationships in recent years has undergone a real revolution driven by technological innovations. As is evident for example the report prepared by the Advisory company Deloitte in cooperation with the Association of MHI, the digital revolution also affects supply chains in manufacturing industry and B2B relationships. The greatest influence on changes to trends related to robotics and automation, data analytics, and Internet of things (IoT). Confirmation of the above trends we find in the report the company PwC. Thanks to the construction of the foundations of digital capture, analyze, integrate, use and interpret high-quality data in real time. These data are fueling process automation, predictive analytics, artificial intelligence and robotics, or technology that soon will take over to supply chain management. Within the paper the objectives and pillars of the physical Internet as well as strategic challenges and barriers have been identified. The state of the art of rail