“…In order for firms to stay competitive in the marketplace domestically and internationally, businesses have always strived to improve themselves by creating better ways to meet their customers' needs (Ahmad, Abdul Rani, & Mohd Kassim, 2010). One of the most significant development trends in the last 10 years is the increased use of the Internet as a medium for conducting business activities and new opportunities for transaction due to its potential benefits to businesses, especially to small-and medium-sized enterprises (SMEs), such as cost reduction, streamlining of business processes, enhancing a firm's market reach, improved operational efficiencies, access to new customers, supplier contacts and trading partners, creation of new ways of selling existing products and greater competitive advantage (Beatty, Shim, & Jones, 2001;Chau, 2003;Daniel, Hoxmeier, White, & Smart, 2004;Lai, 2007;Riemenschneider, Harrison, & Mykytyn, 2003;Standing, Standing, & Love, 2010).…”