We show that, as a result of non-linear self-interactions, it is feasible, at least in light of the bounds coming from terrestrial tests of gravity, measurements of the Casimir force and those constraints imposed by the physics of compact objects, big-bang nucleosynthesis and measurements of the cosmic microwave background, for there to exist, in our Universe, one or more scalar fields that couple to matter much more strongly than gravity does. These scalar fields behave like chameleons: changing their properties to fit their surroundings. As a result these scalar fields can be not only very strongly coupled to matter, but also remain relatively light over solar system scales. These fields could also be detected by a number of future experiments provided they are properly designed to do so. These results open up an altogether new window, which might lead to a completely different view of the rôle played by light scalar fields in particle physics and cosmology.PACS numbers: 98.80.-k,98.80.Jk