“…Similar studies have been done for mass communication (Scott & Hickson, 1991), journalism (Schweitzer, 1985(Schweitzer, ,1989, advertising (Soley & Reid, 1983), broadcasting (Vincent, 1984Atkin, 1996), business communication (Reinsch & Lewis, 1993), and public relations (Pasadeos & Renfro, 1992). As Hickson, Stacks, and Bodon (1999) noted, the value of such Analysis of Book Versus Article Productivity -Page 215 analyses is that they provide "a profile against which faculty and administrators could measure life-time research productivity in the major journals which constitute the discipline (p. 7).…”