The status and future of audience duplication research: An assessment of ratings‐based theories of audience behavior

Accelerating the flow: A transition effect in programming theory?

“…One fundamental tenet of programming theory is that a large portion of viewers is inherited from preceding programs (Adams, Eastman, & Lewine, 1993;Cooper, 1993Cooper, , 1996Davis & Walker, 1990;Tiedge & Ksobiech, 1986,1987Walker, 1988;Webster, 1985;Webster & Wang, 1992). Deriving from Goodhardt, Ehrenberg, and Collins' (1975) classic work in Great Britain, it is expected that a large portion of viewers will stay with whatever channel they started the evening with, and that these viewers could be counted on by network programmers.…”

Uses and Gratifications Theory in the 21st Century

“…In the first group are those scholars who view the mass audience as predominantly passive and those who hold that audience members are active and discriminating. In the second group are those studies that underscore the explanatory power of individual characteristics and those that attribute power to structural factors (Cooper, 1996).…”

The relationship of network affiliation change to prime time program ratings

“…The number of stations in a market is not a statistically significant predictor of a program's performance in either of the regression models (tables 1 and 2). To test hypothesis three, that situation comedies will maintain more of their audiences one season to another than any other program type, each of the programs which aired on ABC, CBS or NBC in February 1994, 1995and 1996 was identified by program type as classified by Nielsen. This resulted in eleven program categories.…”

“…They include audience availability, the number of competing options that viewers have at any given time and the extent to which two adjacent programs have an audience in common (Barwise, 1986;Cooper, 1996;Webster 1985, Webster Barrett / NETWORK AFFILIATION CHANGE 99 & Lichty, 1991;Webster & Phalen, 1997;Webster & Wang 1992). Of these factors, perhaps the most significant is audience availability.…”