“…This reorientation will lead to new roles for the HR department. These new roles are oriented on the categorization of Ulrich et al (2013), however, adapted to the unique settings within a homeodynamic organization. Therefore, I present six unique roles (HR konstruktor, canon keeper, theorycrafter, built-in Schumpeter, data maker, and data geek) and one cross-sectional role being the big data watchdog.…”