The state of flow in social commerce: the importance of flow consciousness

Herrando, Carolina; Martínez, Julio Jiménez; Hoyos, María José Martín de

doi:10.1504/ijemr.2018.094987

Cited by 2 publications

(2 citation statements)

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“…The multidimensional model has better goodness-of-fit indexes than the unidimensional model and the three independent factors model. This supports the proposal that flow is multidimensional and is measured through concentration, time distortion and enjoyment, as found in previous research (Herrando et al, 2018b;Siekpe, 2005).…”

Section: Flow Consciousness In Consumer Regretsupporting

confidence: 91%

The role of flow consciousness in consumer regret

Barta

Gurrea

Flavián

2021

INTR

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PurposeThis research aims to identify whether subsequent consciousness of having been in a flow state – that is, flow consciousness – regarding an earlier impulse purchase affects consumers' post–purchase behaviours, specifically their feelings of consumer regret.Design/methodology/approachThe study applied a mixed methodology. First, the authors conducted two qualitative studies (focus groups) to establish the relationships between flow, flow consciousness and regret. Second, the authors conducted a quantitative study using data collected through an online questionnaire. Participants were asked to recall a recent shopping experience. To conduct confirmatory factor analysis, the authors gathered data from 304 consumers who had searched for, and purchased, a product on Amazon (www.amazon.com). Structural equation modelling, based on covariance, was used to test the hypotheses.FindingsFlow consciousness is found to reduce consumer regret after an impulse purchase.Practical implicationsOnline retailers should make consumers aware of the flow state they have experienced. Flow states lead to increased impulse buying, and if consumers are made aware that they were in a flow state, it may reduce any regret they feel after the purchase.Originality/valueThis is the first study to examine the effects of flow consciousness on consumer behaviour after an impulse purchase. In particular, research has not analysed the effects that flow consciousness has on negative feelings experienced after the impulse purchase of a product.

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Section: Flow Consciousness In Consumer Regretsupporting

confidence: 91%

The role of flow consciousness in consumer regret

Barta

Gurrea

Flavián

2021

INTR

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“…For example, some authors grouped Csikszentmihalyi’s dimensions “merging of action of awareness,” “loss of (reflective) self-consciousness,” and “time transformation” as related but independent subcomponents of “immersion” (e.g., Fang et al, 2013; Sillaots & Jesmin, 2016; Simlesa et al, 2018; Yoshida et al, 2014). Alternatively, others identified absorption through measures of time transformation-only (e.g., Grigorieva, 2015), or categorized “loss of reflective self-consciousness” and “time transformation” as outcomes of the flow experience (e.g., Herrando et al, 2018). Overall, the sources we reviewed revealed a trend toward measuring absorption as a single construct, accounting for “established” flow concepts “merging of action of awareness,” “loss of reflective self-consciousness,” and “transformation of time” (for example, Bakker et al, 2017; Fullagar & Kelloway, 2012; Llorens & Salanova, 2017; and, although not included in this review, see also Engeser & Rheinberg’s, 2008; conceptualization of flow as “absorption” and “fluency of performance”).…”

Section: Resultsmentioning

confidence: 99%

Advancing our understanding of psychological flow: A scoping review of conceptualizations, measurements, and applications.

Norsworthy

Jackson

Dimmock

2021

Psychological Bulletin

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Research on psychological flow is well established, although criticisms remain regarding conceptual and measurement issues associated with the construct. This scoping review maps flow-related research across scientific disciplines, examining the conceptualization, measurement instruments, and outcomes of flow between 2012 and 2019. Across 236 sources that met the review criteria, 108 different flowrelated constructs were measured by 141 instruments, and 84 possible antecedents were identified. Despite the varied approaches, a common set of overarching antecedent constructs included "optimal challenge" and "high motivation," and recurring characteristics of the flow experience itself included "absorption," "effort-less control," and "intrinsic reward." Applied studies-albeit inconsistent in approach and largely correlational in nature-predominantly linked flow to "positive development" (i.e., well-being and health), "high functioning," and "further engagement." We contextualize the findings of the review relative to important work on flow that has recently emerged (following the review period)in doing so, we hope this review offers a contemporary framework that can be used for the study of flow across scientific disciplines. Public Significance StatementThis review scopes flow research across all scientific disciplines and identifies key commonalities and differences in how researchers have conceptualized the psychological state of flow-an optimal experience often referred to as being "in the zone." It addresses inconsistencies and concerns of practical application that characterize some contemporary flow-related models and studies. This review also provides a framework--derived from the findings of the review--for the study of flow antecedents and experiential dimensions.

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The state of flow in social commerce: the importance of flow consciousness

Cited by 2 publications

References 0 publications

The role of flow consciousness in consumer regret

The role of flow consciousness in consumer regret

Advancing our understanding of psychological flow: A scoping review of conceptualizations, measurements, and applications.

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