Abstract:With increased Internet usage in the EU, U.S. retailers have intensified their marketing efforts to reach these consumers. A major challenge for retailers selling online is that they must comply with the laws where the consumers reside. Past studies suggest that U.S. firms are not in full compliance with non-U.S. e-commerce laws. This study examines U.S. retailers’ relative compliance with U.S. and non-U.S. ecommerce laws. E-commerce laws were selected from three EU countries and the U.S. The laws addressed tw… Show more
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