2018
DOI: 10.9745/ghsp-d-18-00165
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The State of Digital Interventions for Demand Generation in Low- and Middle-Income Countries: Considerations, Emerging Approaches, and Research Gaps

Abstract: Despite advances in digital technology to generate demand for health services, considerable gaps remain in our understanding of which interventions are effective, which characteristics mediate their benefit for different target populations and health domains, and what is necessary to ensure effective deployment. Future research should examine the long-term effects of, equity in access to, and cost-effectiveness and efficiency of digital demand generation interventions.

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Cited by 24 publications
(28 citation statements)
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“…This timeframe coincides with the emergence of WHO guidance on digital interventions for health systems 11 and recognises the rapidly changing nature of digital technology. Building on our previous reviews of two-way digital clinical communication [12][13][14][15][16][17][18] , with added parameters for LMIC contexts, we identified seven systematic reviews [19][20][21][22][23][24][25] and five empirical studies [26][27][28][29][30] involving mConsulting in LMICs, as per our definition 7 (see, Appendix 1, for our search strategy).…”
Section: Conceptual Framework: Access In a Complex Adaptive Systemmentioning
confidence: 99%
See 2 more Smart Citations
“…This timeframe coincides with the emergence of WHO guidance on digital interventions for health systems 11 and recognises the rapidly changing nature of digital technology. Building on our previous reviews of two-way digital clinical communication [12][13][14][15][16][17][18] , with added parameters for LMIC contexts, we identified seven systematic reviews [19][20][21][22][23][24][25] and five empirical studies [26][27][28][29][30] involving mConsulting in LMICs, as per our definition 7 (see, Appendix 1, for our search strategy).…”
Section: Conceptual Framework: Access In a Complex Adaptive Systemmentioning
confidence: 99%
“…The seven reviews included studies from a range of LMIC countries [19][20][21][22][23][24][25] , while the empirical studies were from Ghana 30 , Kenya 28 , Bangladesh 26,29 and India 27 . mConsulting was used in maternal, newborn and child health care in two reviews 24,25 and four studies [27][28][29][30] .…”
Section: Conceptual Framework: Access In a Complex Adaptive Systemmentioning
confidence: 99%
See 1 more Smart Citation
“…The existing literature on psychosocial interventions leveraging digital technologies shows a growing number of studies from high-income countries. [29][30][31] As low-and middle-income countries (LMICs) have a higher proportion of palliative care needs and associated psychosocial challenges, [32] their under-representation in the scientific evidence shows a critical gap of implementation research in those countries. This lack of evidence may be a result of inadequate digital interventions or integration of digital health in palliative care in those contexts.…”
Section: Sultana Et Al (2020)mentioning
confidence: 99%
“…Finally, 2 articles take on the dual aspects of health service delivery—separately tackling digital innovations that target the providers of care (supply-side focus) and the receipt of care (demand-side, client focus). Together with digital health colleagues at WHO, Gibson et al 17 review the state of digital demand-generation interventions, highlighting emerging trends in this space. They identify subtleties in the literature that suggest that the contextual tailoring of behavioral interventions by addressing message ‘dose,’ prevalence, and timing may be crucial to program success.…”
Section: Examining the Literaturementioning
confidence: 99%