The Spiritual Entrepreneur of The Santri Based On Falsafah Local Wisdom Gusjigang In The City of Kudus

Abstract

The Kudus Regency society is known as the santri's merchant are so persistent, skilled, and hardworking. The personage of Sunan Kudus is characterized as waliyul Ilmy and this Guardian teaches a philosophy gusjigang with a good typology core moral, intelligent of religion and good at trading. The teachings of Gusjigang for the trader's life were able to raise a distinctive characteristic that formed the spiritual value of their daily life. So this research will illustrate the spiritual value of the merchant santri's who are based on the philosophy of local wisdom of Gusjigang in Kudus Regency. The data analysis method used is qualitative with a phenomenology approach and data collection using interviews, observation and documentation techniques. The purpose of the study of this article is to reveal the spiritual value of the merchant santri's based on the philosophy of local wisdom Gusjigang. From the study gave a result of spiritual practice of merchant santri's in the form of Dalail Khairat fasting, fasting sunnah, Tahajud Praying and Dhuha praying, and Dzikrullah, as well as the relevance of Gusjigang philosophy to apply to the self the santri's merchant produce a characteristic that is futurist, altruism, Ihsan and philanthropic.

The Nahdliyah Spiritual Value Perspective in Analyzing the Role of Financial Performance of Msme

“…Materialism is criticized for overlooking religious, spiritual, local, and cultural values in development, cooperation, mutual help, and brotherhood; it is criticized for neglecting these aspects in the third-world implementation and small business (Zenniar, 2023). Instead, Nahdliyah values, adopted by Sunan Kudus, are prioritized, focusing on the Gusjigang philosophy (Tri Cahya et al, 2021). Social identity theory (SIT) is a framework for understanding intergroup behavior and communication, focusing on inherent values and positive views of specific social groups (Fujita et al, 2018;Scheepers and Ellemers, 2016).…”

“…SIT suggests that the religious understanding influences individuals' identification with Muslim groups in the economic transactions. In other words, as an organization member, the individual tries to identify the group community social values as esteem identity to lead to better group organization performance (Seering et al, 2018;Tri Cahya et al, 2021). Hence, SIT, in line with RACT in terms of competitive advantage for developing the unique resource/ value as special characteristics, can lead to higher performance.…”

“…They have a vision and mission to build businesses toward an independent economy based on Nahdlatut Tujjar (the Movement of Traders) to advance the organization (Maulida and Santoso, 2022). The Gusjigang (Good, Islamic Knowledge, and Business) spirit is to be re-implemented among Nahdliyin Entrepreneurs to increase the prosperity of NU members (Tri Cahya et al, 2021). However, the big potential is described above but is not yet significant for economic and business power.…”

“…Spiritual values are considered a unique resource superior to the intellectual capital in the business competition (Hendar et al, 2018;Sudarti and Fachrunnisa, 2023). The Religion-centered financial performance improvement strategies can be built through specific spiritual values, such as Nahdliyah Values (NV), derived from the philosophy of the Gusjigang from Sunan Kudus (1450M) (Tri Cahya et al, 2021). The development of NSV as the new concept will be elaborated in the literature review section.…”

“…around 50% (from total MSMEs) of HPN -MSMEs in Central Java which have not been managed properly (Triono, 2022). Therefore, this research introduces Nahdliyah value and is expected to revive the NU business pioneered by the founding fathers by introducing the Gusjigang and Nahdlatut-Tujjar (Tri Cahya et al, 2021). The NSV concept will be constructed with the entrepreneurial capabilities, digital marketing knowledge, and e-commerce (ICT).…”