“…The brewing industry has experienced major changes in the last decades, moving from strong centralisation characteristics, with rather few but very large breweries, to a situation where a great number of small craft beer producers have taken over parts of the market (Garavaglia & Swinnen, 2018). The starting point of this development is often referred to as the United States in the mid 1960s, where new styles of brewing (Sewell, 2014) and innovative beer festivals increased interest in the sector (Pascua et al, 2016). This development and restructuring of the beer sector has since spread throughout the world, with the number of breweries growing year by year, from North America, to the United Kingdom, Italy, and Sweden (Cabras & Higgins, 2016;Danson et al, 2015;Garavaglia & Swinnen, 2018;Sveriges Bryggerier, 2019).…”