The sub-discipline of electoral geography contains research threads that draw on different theoretical, philosophical, and methodological traditions. I link these threads to the ‘digital turn’ that is occurring in the electoral landscape and in the discipline of geography itself. The use of digital technology is increasingly shaping electioneering and data regimes, providing new conceptual challenges concerning the spatial mediation and subsequent knowledge politics of voting and campaigning. Responding to these challenges requires not only building on the subfield’s tradition of interdisciplinarity but also on strengthening intra-disciplinary dialogue, in particular working across the quantitative–qualitative divide.