The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa

Abstract

Africa's first FIFA World Cup sparked a series of scholarly work mostly conducted prior to this event. This phenomena is still relevant today with many unanswered questions. This research therefore investigates and examines literature on how the 2010 FIFA World Cup is perceived almost a decade later. A qualitative approach was adopted based on secondary data sources and grey literature. Contextual information was gathered from popular data bases that include Science direct, Ebsco host, Emerald and Google scholar. A total of 20 studies on both tourism in South Africa and the 2010 FIFA World Cup published between 2004 and 2019 were examined and systematically presented and discussed. Recurring trends based on review of literature were identified. The destination image theory and the destination concept were used to comprehend international visitors' attitudes and their interpretation of South Africa as a travel destination. One of key findings was that the crime in South Africa, before, during after the World Cup ranks highest in terms of tourism deterrence. However, the event was generally perceived positive as a fairly positive success with room for socio-economic improvement. Implications were provided and possible areas of further were suggested with additional questions presented.

Impact of Perception of Local Community and Destination Image on Intention to Visit Destination; Moderating Role of Local Community Attitude

“…The destination image hypothesis has received a lot of attention in tourism and marketing studies (Stylidis et al, 2017). The destination image theory is a well-studied issue in both tourism and travel (Chuchu, 2021). Previous studies have used the destination image theory to investigate the many characteristics of destination image, emotional solidarity, and place attachment (Agapito et al, 2013;Chuchu, 2021;Stylidis, 2022).…”

“…The destination image theory is a well-studied issue in both tourism and travel (Chuchu, 2021). Previous studies have used the destination image theory to investigate the many characteristics of destination image, emotional solidarity, and place attachment (Agapito et al, 2013;Chuchu, 2021;Stylidis, 2022). The repercussions of a traveler's thoughts, conceptions, and perceptions about a destination are reflected in the destination picture in tourism (Chuchu, 2021).…”

“…Previous studies have used the destination image theory to investigate the many characteristics of destination image, emotional solidarity, and place attachment (Agapito et al, 2013;Chuchu, 2021;Stylidis, 2022). The repercussions of a traveler's thoughts, conceptions, and perceptions about a destination are reflected in the destination picture in tourism (Chuchu, 2021). A destination's image has a substantial impact on traveler intention (Chuchu, 2020).…”

“…The destination image has a significant impact on tourist behavior (Chuchu, 2021). A destination is defined as an idea or concept that comprises of practical components that pertain to a destination's more physical qualities and emotional components that relate to the destination's more intangible factors (Chuchu, 2021).…”