“…Capitalism demands a leveling of qualitative differences between objects into commensurable equivalents for the market. This structural necessity, coupled with a need to master reality to survive, conditions a form of thinking that Adorno () terms “identity thinking” or “identification.” Identity thinking is marked by (1) classification or conceptualization (constituting something as an “instance of a kind”) (Stone, , p. 54) and (2) naturalization or ideological reification (“tak[ing] categories produced by humans in society as describing intrinsic, natural properties of objects”) (Benzer, , p. 18). The most important aspect of Adorno's, (, p. 76) analysis of identity thinking for this project is the diagnosis of the ubiquity of instrumental reason , or, when “the instruments or means of thought have become independent of the purposes of thought, have become reified.” The critique of instrumental reason is not a critique of means‐ends rationality per se , but an analysis of the modern inability to set substantive goals through reason and the heightening of means (technological development, economic production) to ends.…”