“…In response to a discussion that focused on bringing "society" or "the public" back into the model as a fourth helix, Leydesdorff & Etzkowitz (2003) argued that the helices represent specialization and codification in function systems which evolve from and within civil society. The "Quadruple Helix" (four-helix) model adds to government, universities (higher education) and the economy as further fourth helix the "public", more precisely be defined as the "media-based and culture-based public": "This fourth helix associate with 'media', 'creative industries', 'culture', 'values', 'lifestyles', and perhaps also the notion of the 'creative class' (a term, coined by Florida, 2004;Maroniti et al, 2013). This fourth helix also could be titled or described as the media-based, culture-based and values-based public.…”